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| By: Israel Insider staff |
| Published: July 29, 2007 |
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Israel, now more cafe-dense than Manhattan, is trying to figure out how to retain and develop its cafe culture, not blurring the line between restaurant and cafe.
"There are eight times more cafes per person in the State of Israel than there are in Manhattan," said publicist David Tamir, one of the owners of The Coffee Bean & Tea Leaf chain in Israel. "There is a blurring of identity today between cafes and restaurants. What happened in the past with [the chains] Kapulsky, Apropo and Alexander will happen today as well, and from my perspective, that's a warning sign. A chain that wants to be in coffee needs to focus in the direction of coffee. [Howard] Schultz, the founder of Starbucks, sent a letter to each of the 14,000 branches around the world saying he's worried that they're starting to sell more food and are losing their distinctiveness."
"Everyone's in the same place. Location doesn't really matter, and no one will go another 100 meters for one coffee or another," said Tamir.
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