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| By: Israel Insider staff |
| Published: August 15, 2007 |
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The first batch of the new officially certified kosher beer in Germany has already sold out after hitting the market at the end of April, said product spokesman Wilfried Gotter.
The new beer, called Simcha, the Hebrew word for "joy," was created in a microbrewery in eastern Germany, and has filled the void for a beer officially certified as kosher.
"For very religious Jews the availability of kosher beer is tremendously important," Gotter said. "The certification takes it to the next level."
Most German beer, which is brewed following strict Bavarian purity laws, it technically kosher, but not certified as such.
Simcha, however, was given official certification by Berlin's Orthodox Rabbi, Yitshak Ehrenberg.
The premier batch of Simcha was no only sold locally to stores, Jewish organizations and restaurants, but it was also sold abroad to the US and Israel, said Gotter. A second batch is due by the end of August.
According to Berlin grocer Ore Plaezl, Simcha has been a success. Plaezl said he would cease stocking Israeli beers Goldstar and Maccabee because they are too costly, and this new German alternative has been very well received.
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